Client: Experience Oxfordshire  |  Sector: Advertising, Marketing, and Branding

Experience Oxfordshire

The Background.

Experience Oxfordshire is the Destination Management Organisation (DMO) for Oxfordshire. They are a not-for-profit partnership organisation committed to the promotion, management and development of Oxfordshire as a great destination to live, work, visit and do business.

They predominantly serve two audiences: businesses and other organisations relying on Oxfordshire’s £2 Billion tourism industry and the 27.6 Million tourists that visit every year.

Experience Oxfordshire leaflet
Experience Oxfordshire banner
Monchü understood our brand and produced some great design work that gave the us a real 3-D personality for the visitor or business partner alike. Nothing was too much trouble for Ryan and his company despite presenting him with tight deadlines and last-minute amendments.  Frank Smith, Experience Oxfordshire

The Challenge.

Experience Oxfordshire’s original brand was very corporate. While this was working adequately for the partners (Businesses and Organisations which reply on tourism), visitors were unaware and disconnected from the brand.

From speaking with tourists and visitors we determined that they weren’t often aware who or what Experience Oxfordshire was. We needed to position them – and the Visitor Information Centre at the heart of tourism in Oxfordshire.

Experience Oxfordshire leaflet

The Solution.

To understand the brand, we first needed to understand the respective audiences: businesses and tourists. The motivating factors; pain and pleasure points.

We learned that Experience Oxfordshire needed ‘two hats’ one bestowing the economic benefits and efficacy, professionalism of their marketing – the other focused on experiences, enjoyment and experiences which will create lasting memories.

Experience Oxfordshire brochure
Experience Oxfordshire visitor guide

The Impact.

Oxfordshire has seen tourist numbers increase over 2017/18. Tourists visiting the Information Centre have reflected this increase.

The playful, engaging branding has encouraged more participation and investment from Experience Oxfordshire’s partners; constituents of the tourism industry in Oxfordshire.

Experience Oxfordshire print artwork
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