Our top 5 tools for social media marketing

The growth of social media has changed the world of marketing. Once marketing was focused on gaining airtime for advertising on radio and television, as well as print marketing in the form of billboards, posters, and direct mail. Those techniques are still used, but social media has come to dominate the marketing landscape, allowing brands to instantly connect with their target audience whilst they’re browsing on their favourite social media platform.

Because of this, we think that every business, charity, and organisation should have a social media marketing strategy and plan.  That’s why we’ve put together this list of our top 5 tools for social media marketing, saving you time and helping you to build the best social media presence for your brand.

1. Hootsuite

If you aren’t already using a scheduling tool for managing your social media channels, you should definitely start. It will save you time day-to-day, allowing you to schedule in your future social media posts in a batch. At Monchü creative agency we use Hootsuite for this. 

As well as allowing you to schedule future posts, you can also build ‘streams’ in Hootsuite which allow you to monitor specific accounts, keywords, or hashtags across social media. This is known as ‘social listening’ and will help you keep up with online conversations about your brand or area, identify key influencers to interact with, and find content to share on your channels.

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Hootsuite example: Pets As Therapy

2. Canva

Canva is an online design tool, designed to make design simple for non-designers. The platform has a ton of templates for different marketing materials from Twitter banners to print brochures to app design. 

We’d always recommend working with a graphic design team to create your initial brand identity, and ensure that your social media templates fit within this brand identity. However, Canva can be a really handy tool once you’ve got that cracked.

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Canva dashboard

3. Buzzsumo

If you’re looking to grow your social media channels, or increase your engagement with your existing followers, then BuzzSumo may be the tool for you. It allows you to search within your topic area to find trending content. This allows you to plan your own social media posts based on what kind of content is regularly shared or engaged with. You can also use it to find influencers who are experts within your subject area and are regularly discussing it on social media. This information is valuable, as it gives you a list of influencers to reach out to or start tagging in your own posts, who may be likely to share or engage with your brand.

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Buzzsumo example: Pet Therapy

4. Answer The Public

On a similar theme to BuzzSumo, Answer The Public is a great social media marketing tool when it comes to planning the content for your channels. You enter a keyword or term within the Answer The Public search tool, and it will give you suggested ideas for content around this keyword, based on insights from search engines about what real people are searching for.

This is valuable information for planning what kind of topics you should be talking about on your social media channels. If you have a blog or news section on your website, it’s also a really rich tool for coming up with ideas for blogposts or articles. We definitely recommend Answer The Public as a social media marketing tool, and as a content marketing tool as well.

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Answer The Public example: pet therapy

5. Planoly

If you use Instagram for your social media marketing, you’ll know that it can be difficult to plan your posts for a visual platform, without seeing them in situ first. This is where Planoly comes in. It’s a tool to allow you to visually plan your instagram posts, by seeing what your posts will look like when they’re sitting next to one another. If you want to create a specific theme on your Instagram profile, this can be particularly useful to ensure that you schedule your posts in the right order.

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Planoly

We hope this list of our top 5 tools for social media marketing has been useful. If you have any tools you think should be added to this list, or if you’d like to speak to us about the social media marketing for your brand, please contact us and one of the Monchü team will be in touch.